See a sample local SEO audit with evidence, priorities and verification steps for a Kota business that wants more qualified enquiries.
A useful local SEO audit names the pages and profile settings to fix, shows the evidence for each finding and explains how to check the repair. Ask for a prioritized list tied to customer actions, such as finding a service, getting directions or requesting an appointment.
What should your audit cover?
| Finding | Evidence to collect | Action and verification |
|---|---|---|
| Service page absent from Google | URL Inspection status, last crawl, selected canonical and sitemap entry. | Fix the specific exclusion, link to the page and check the indexed URL after recrawl. |
| Business Profile leads to a legacy URL | Open the link from the profile and record the final address. | Update the website field to the canonical HTTPS page. Check the public profile link after approval. |
| Customers call for opening hours | Compare the profile, site, reception instructions and holiday hours. | Publish the verified hours and agree who updates them before holidays. |
| Enquiry form has no delivery check | Run one controlled submission and confirm receipt with the team. | Check form confirmation, delivery and conversion tracking. Record calls and forms separately. |
Which changes should come first?
Start with a page that should be indexed but is excluded, a broken contact action, or business details that could send customers to the wrong place. These are concrete failures with a check you can repeat. Then improve the service pages that already receive relevant impressions. Read the queries beside each page and check whether the page actually answers what the visitor was looking for.
How can you tell if the fixes worked?
Check the technical result as soon as the change goes live. For an indexing fix, check the live URL and return after Google recrawls it. Compare complete reporting periods for search impressions, clicks and qualified leads. Record promotions, seasonality and changes in opening hours that can affect comparisons. Use the same location and device when sampling Maps results.
What should the business receive?
Ask for a spreadsheet or written report with a finding, evidence, priority, owner and verification step on each row. Include a copy of the baseline and the date it was collected. If a metric requires access to Search Console or Business Profile, record the gap and name the person who can supply it.
See Google’s local ranking guidance, our Kota SEO services and the guide to measuring SEO enquiries.